What the Nose Knows: The Science of Scent in Everyday Life
| Author | : | |
| Rating | : | 4.95 (617 Votes) |
| Asin | : | 1505442877 |
| Format Type | : | paperback |
| Number of Pages | : | 306 Pages |
| Publish Date | : | 2014-03-23 |
| Language | : | English |
DESCRIPTION:
Yet because it is the least understood of the senses, myths abound. For example, contrary to popular belief, the human nose is almost as sensitive as the noses of many animals, including dogs; blind people do not have enhanced powers of smell; and perfumers excel at their jobs not because they have superior noses, but because they have perfected the art of thinking about scents. In this entertaining and enlightening journey through the world of aroma, olfaction expert Avery Gilbert illuminates the latest scientific discoveries and offers keen observations on modern culture: how a museum is preserving the smells of John Steinbeck’s Cannery Row; why John Waters revived the “smellie” in Polyester; and what innovations are coming from artists like the Dutch “aroma jockey” known as Odo7. From brain-imaging laboratories to the high-stakes world of scent marketing, What the Nose Knows takes us on a tour of the strange and surprising realm of smell.. Everything about the sense of smell fascinates us, from its power to evoke memories to its ability to change our moods and influence our behavior
Weaving together all that is involved in human anatomical smell function, the connecting wires between smell and emotional life, comparative data revealing differences and likenesses between men and women and dogs and humans, the invention and production of artificial scents, and more, he leads readers from tales that amaze to facts that amuse, interspersing opportunities for unabashed wonder. . Would the entertainment world be different today if Smell-O-Vision hadn't been beat to market by AromaRama? Would your sense of smell be better if you hadn't played soccer as a kid? Are there good vocational choices for folks who can't smell well at all? The author's prose is flawless, making this book a perfect choice for teens interested in science as well as those still nursing a middle school devotion to trivia. Be sure to point it out to Advanced Placement teachers in both the English
Top notch read KGA Wonderful scent journey, great history,humor, knowledge and warmth on a subject we all experience but seldom study. Ross L. Urrere said Great for any level. This is a great book. Full of insider info and insights from someone who has been in the industry, and has a sence of reality.Plus there is quite a lot of humor!. Four Stars In fact i read the Chinese version. It's very interesting book on nose and smell.
He lives in Montclair, New Jersey. Visit him at averygilbert. His groundbreaking studies in odor perception have been published in scientific journals, and he has helped design commercial scents for everything from perfume to kitty litter. . AVERY GILBERT is a psychologist, smell scientist, and entrepreneur