Welcome to the Fifth Estate: How to Create and Sustain a Winning Social Media Strategy
| Author | : | |
| Rating | : | 4.96 (761 Votes) |
| Asin | : | B00546YLVE |
| Format Type | : | |
| Number of Pages | : | 500 Pages |
| Publish Date | : | 2015-07-25 |
| Language | : | English |
DESCRIPTION:
- Olivier Blanchard, author, Social Media ROI: Managing and Measuring Social Media Efforts in your Organization, founder, The Red Chair Group.& #34;At a time when journalists and mainstream media are flanked by a myriad other outlets in reporting, analyzing and spreading news stories, organizations of every form and size face unprecedented opportunity to communicate their story directly to the public. Just don t expect it to collect dust on a shelf once you ve read it; this book is sure to become your social media desk reference for years to come. Geoff Livingston provides clarity of thought and process in his approach to creating a sustainable strategy in the face of fast-changing technology. --- Char
Geoff Livingston, author of Now is Gone, returns with Welcome to the Fifth Estate, a refreshing, honest, and practical look at citizen media. Grounded in years of award-winning media campaign experience, Welcome to the Fifth Estate delivers the critical guidance needed to build a successful, sustainable social media program.
A former journalist, Livingston continues to write, and has authored three books. He also started and sold social media boutique Livingston Communications, and co-founded social good firm Zoetica. He blogs prolifically about nonprofits on Inspire Generosity and Mashable, and social media on his eponymous blog. Geoff brings people together, virtually and physically to affect change achieve and higher knowledge. . In 2012 he is serving as vice president of strategic partnerships for R
An flat out fantastic read I'm an avid reader of Geoff Livingston's blog and preordered this book the minute it was possible to do so. I love how Geoff's mind works, and how he takes you through the logical processes involved in not only creating a solid social media strategy, but also how to ensure that it's sustainable.I enjoyed the read myself, I recommend it to others on a regular basis and, equally as important, I've put it in the ha. Essential Addition to Any Communications & Marketing Library Kimmy Because social media is a disruptive technology shift, most communications and marketing professionals are on the verge of becoming obsolete. Gone are the days of scripted sound bytes and strict message control. So too are the days when getting your message heard required a huge advertising budget or a public relations firm to beg the media to write about you. To stay relevant in the age of the "Fifth Estate" (t. Christopher Barger said Core Curriculum For Marketing and PR Professionals. The rapid evolution of "social" technologies and the pace of change in the social media landscape can sometimes lead marketers, PR professionals and consultants to overly focus on these technologies -- "shiny object syndrome." In "Welcome to the Fifth Estate," Geoff Livingston lays out a compelling case for how to use these tools not as ends in and of themselves, but as pieces of a comprehensive communications a