The Twitter Strategy Guide: 140 Ways to Build Your Brand One Tweet at a Time
| Author | : | |
| Rating | : | 4.74 (636 Votes) |
| Asin | : | B01DEKO5RG |
| Format Type | : | |
| Number of Pages | : | 392 Pages |
| Publish Date | : | 2013-07-31 |
| Language | : | English |
DESCRIPTION:
Perfectly crafted tweet tips to help you become a Twitter pro Connie Wang Everything you need to become a Twitter pro is in this book, from developing your own authentic voice to promoting your username. I've managed social media strategy for global brands for the past 10 years, and there really is no better guide to what can be a daunting and complicated social media channel.Getting across your message in an engaging way in just 140 characters is no easy feat, and requires practice. Which is why I'm especially impressed b. Quick read that's great for brainstorming whenever you have writer's block James Yu If you're looking for a quick list of tips that will get you up to speed on how to use Twitter and Tweet like a pro, this is the book for you. I found the tips on how to compose new Tweets, replies, and retweets particularly useful. They function as a nice checklist for brainstorming--I find myself running through several of the tips whenever it's time to think of new things to post on Twitter.
From the AuthorWhen people ask me how to build their brand on Twitter, I tell them to write simple tweets that are useful and interesting. Writing concise, engaging tweets is a valuable skill and requires practice. And now, you can add native videos, GIFs, polls, and images to your tweets. I also included real tweets; some are worth emulating, some are worth avoiding. Twitter is one of the most powerful tools for brands to build credibility and thought leadership. This is my attempt to write best practices on why, how, and what to tweet. It sounds obvious, but many tweets out there are complicated, confusing, or worst of all - boring. I wrote this book because I've often wished for a strategy guide to tweeting. I learned firsthand when I started tweeting for @StanfordBiz over five years ago. The possibilities for sharing and connecting with anyone in the world
140 Ways to Build Your Brand One Tweet at a Time For people who want to grow their influence on Twitter, this strategy guide gives you 140 practical tips and actionable advice—written entirely in tweets—on what you should be doing to build your brand. This advanced book is designed to help you get the most value from Twitter. You'll learn how to: - Tweet to extend your reach and share your expertise.- Identify and find people to follow.- Reply, retweet, and engage people in a meaningful and authentic way.- Gain tweet and follower insights from Twitter's analytics.- Add images, videos, and polls to drive more engagement.. This handbook contains real-life examples from news outlets, institutions, brands, prominent individuals, celebrities, and others to show you what good (and bad) tweets look like, so you can avoid common mistakes and emulate the best tweets and brands