The Sustainable MBA: The Manager's Guide to Green Business
| Author | : | |
| Rating | : | 4.95 (682 Votes) |
| Asin | : | 0470741147 |
| Format Type | : | paperback |
| Number of Pages | : | 416 Pages |
| Publish Date | : | 2016-02-16 |
| Language | : | English |
DESCRIPTION:
T. Cook said One New York Ad Guy's Opinion. I thoroughly appreciate this book. Owning an advertising agency in New York City that primarily seeks green, cleantech and sustainable oriented companies, The Sustainable MBA has been my bible for the last six months. Unlike so many other books in this area, The S. Smart and Simple APS There are so many books about increasing sustainable practices that it is hard to know where to start. As a complete novice, I often felt overwhelmed by the amount of text dedicated to this topic. At last, Giselle Weybrecht has compiled a simple and easy-to-read g. "Great for ideas and Practical Approaches" according to A. Martine. I just finished the Sustainable MBA and found it extremely helpful in trying to understand how I can make a difference at my (or another) company. As a Management Consultant focusing in Change Management - Sustainability and 'what can I do today' discussions come
The Sustainable MBA provides the knowledge and tools to help you “green” your job and organization, to turn sustainability talk into action for the benefit of your bottom line and society as a whole. Based on more than 100 interviews with experts in business, international organizations, NGOs and universities from around the world, this first of its kind guide brings together all the pieces of the business and sustainability puzzle including:The basics on what sustainability is, why you should be interested, how to get started, and what a sustainable organization looks like.A wide range of tools, guidelines, techniques and concepts that you can use to implement sustainability practices.Tools and tips on how to “green” your job, including how to sell these ideas to your team, how to make green choices as a consumer and how to organize green meetings.A survey of the exciting trends in sustainable business happening around the world.A wealth of links to interesting resources for more information.The Sustainable MBA is o
‘…a book that can be read straight through or used as a resource to consult on specific topics…a practical aid.' (CA Magazine, March 2010). ‘…provides a comprehensive course plan, an accessible reference guide and a series of handy hints…' (The Environmentalist, February 2010).