The Small Big: Small Changes That Spark Big Influence
| Author | : | |
| Rating | : | 4.68 (567 Votes) |
| Asin | : | 1452669635 |
| Format Type | : | paperback |
| Number of Pages | : | 326 Pages |
| Publish Date | : | 2014-04-28 |
| Language | : | English |
DESCRIPTION:
"In every way, this book is a tour de force." ---Daniel Pink, bestselling author of To Sell is Human
Martin is the director of Influence at Work in the United Kingdom, and his work has been featured in the New York Times, Los Angeles Times and Wired.Mike Chamberlain is an actor and voice-over performer, as well as an AudioFile Earphones Award-winning audiobook narrator. Goldstein is a professor at the UCLA Anderson School of Manag
The Small Big presents lots of small changes that can bring about momentous shifts in results. At some point today you will have to influence or persuade someone-your boss, a co-worker, a customer, your spouse, your kids, or even your friends. In the last few years, more research-from fields such as neuroscience, cognitive psychology, social psychology, and behavioral economics-has helped to uncover an even greater understanding of how influence, persuasion, and behavior change happens. Anyone can significantly increase his or her ability to influence and persuade others, not by informing or educating people into change but by simply making small shifts in approach that link to deeply felt human motivations.. What is the smallest change you can make to your request or situation that will lead to the biggest difference in the outcome? In The Small Big, three heavyweights from the world of persuasion science and practice describe how, in today's information-overloaded and stimulation-saturated world, increasingly it is the small changes that you make that lead to the biggest differences
Jenny Schwartz said Self-help and self-promo help. The Small BIG: Small Changes that Spark Big Influence is a pretty good book on the topic of ethically persuading people to change their behaviour. Grounded in research and mixing discussion with examples, the book intrigued me enough that I jotted notes and my own ideas as I read. This is pretty rare these days for me, and a sign of how engaged I was.Running quickly through my notes.Changing people's environment can change their minds. Context is important.Focus on similarities - shared identityYou can l. Great Book of Small Influences The Small Big was a great book with many examples of influences practices implemented to show big behavior changes. Loved it for my class with Kathleen Vohs!. Four Stars Taylor E. Great book. Got it cheap used with a little wear and tear