The Power of Retail Branding: Reinvention Strategies for Empowering the Brand
| Author | : | |
| Rating | : | 4.97 (871 Votes) |
| Asin | : | 1584710780 |
| Format Type | : | paperback |
| Number of Pages | : | 176 Pages |
| Publish Date | : | 2013-07-15 |
| Language | : | English |
DESCRIPTION:
Case studies are presented in individual sections headed by a discussion of the concept of the brand/power strategies. It will also help the reader empower their employees-as-the-brand and their customers-as-the brand. The most inventive retail marketers reveal what really works in the powering of a retail brand in The Power of Retail Branding. Also included are personal interviews with the brand planners and concept builders. The Power of Retail Branding is intended to be used as a tool to aid in the creation of strategies for powering brands. The dimension and scope of retail branding are illustr
Excellent! Rubens Munhoz Burgel We work with promotion and this book helps us to know more about this important theme. Easy, clear and very objetive. Rubens Bürgel