The Man from Essence: Creating a Magazine for Black Women
| Author | : | |
| Rating | : | 4.34 (867 Votes) |
| Asin | : | 1476703493 |
| Format Type | : | paperback |
| Number of Pages | : | 352 Pages |
| Publish Date | : | 2016-10-04 |
| Language | : | English |
DESCRIPTION:
He would emerge to become the last man standing—the only partner to survive the battles that raged before the magazine was sold to Time, Inc. Throughout Essence’s storied history, Ed Lewis remained the cool and constant presence, a quiet-talking corporate captain and business strategist who prevailed against the odds and the naysayers. From constant battles with a racist advertising community to hostile takeover attempts, warring partners packing heat, mass firings, and mass defections—all of which revealed inherent challenges in running a black business—the saga is as riveting as any thriller.In this engaging business memoir, Ed Lewis tells the inspiring story of how his own rise from humble South Bronx beginnings to media titan was shaped by the black women and men in his life. in the largest buyout of a bla
Henry Luce Award, and was a 2014 inductee into the Advertising Hall of Fame by the American Advertising Federation. Mr. She has also written for the online publications TheRoot and Salon.Camille Cosby is a producer and educator. In addition, she has written for numerous magazines, including the New York Times Sunday Magazine, O, Th
Read-A-Lot said The inside story of a magazine. Engaging and quick read. This is Ed Lewis' book and his perspective on the coming together of The inside story of a magazine Read-A-Lot Engaging and quick read. This is Ed Lewis' book and his perspective on the coming together of 4 young Black men to build a magazine that catered and spoke to Black women. That magazine became Essence and has now been operating 45 years. The building of Essence magazine and the Essence brand, became his life work for 35 years.He gives a decent broad overview of how the birth of Essence came to be, the growing pains to sustain it and the infighting that at times threatened its' existence. There is nothing groundbreaking here if one is familiar with the Essence history, no real inside "aha" moments, just highlights of Ess. young Black men to build a magazine that catered and spoke to Black women. That magazine became Essence and has now been operating The inside story of a magazine Read-A-Lot Engaging and quick read. This is Ed Lewis' book and his perspective on the coming together of 4 young Black men to build a magazine that catered and spoke to Black women. That magazine became Essence and has now been operating 45 years. The building of Essence magazine and the Essence brand, became his life work for 35 years.He gives a decent broad overview of how the birth of Essence came to be, the growing pains to sustain it and the infighting that at times threatened its' existence. There is nothing groundbreaking here if one is familiar with the Essence history, no real inside "aha" moments, just highlights of Ess. 5 years. The building of Essence magazine and the Essence brand, became his life work for The inside story of a magazine Engaging and quick read. This is Ed Lewis' book and his perspective on the coming together of The inside story of a magazine Read-A-Lot Engaging and quick read. This is Ed Lewis' book and his perspective on the coming together of 4 young Black men to build a magazine that catered and spoke to Black women. That magazine became Essence and has now been operating 45 years. The building of Essence magazine and the Essence brand, became his life work for 35 years.He gives a decent broad overview of how the birth of Essence came to be, the growing pains to sustain it and the infighting that at times threatened its' existence. There is nothing groundbreaking here if one is familiar with the Essence history, no real inside "aha" moments, just highlights of Ess. young Black men to build a magazine that catered and spoke to Black women. That magazine became Essence and has now been operating The inside story of a magazine Read-A-Lot Engaging and quick read. This is Ed Lewis' book and his perspective on the coming together of 4 young Black men to build a magazine that catered and spoke to Black women. That magazine became Essence and has now been operating 45 years. The building of Essence magazine and the Essence brand, became his life work for 35 years.He gives a decent broad overview of how the birth of Essence came to be, the growing pains to sustain it and the infighting that at times threatened its' existence. There is nothing groundbreaking here if one is familiar with the Essence history, no real inside "aha" moments, just highlights of Ess. 5 years. The building of Essence magazine and the Essence brand, became his life work for 35 years.He gives a decent broad overview of how the birth of Essence came to be, the growing pains to sustain it and the infighting that at times threatened its' existence. There is nothing groundbreaking here if one is familiar with the Essence history, no real inside "aha" moments, just highlights of Ess. 5 years.He gives a decent broad overview of how the birth of Essence came to be, the growing pains to sustain it and the infighting that at times threatened its' existence. There is nothing groundbreaking here if one is familiar with the Essence history, no real inside "aha" moments, just highlights of Ess. A Book Worth Reading I thoroughly enjoyed The Man From Essence for several reasons. I saw the Ed Lewis book as a primer on what to do and not to do if you are starting a black business. It wasn't as if people weren't aware of the difficulty blacks have for example in getting bank loans, but Lewis confirmed the racism he and his partners experienced in seeking advertising dollars and funding for a Black women's magazine. Since I count gossip as my guilty pleasure I appreciated all the behind the scenes stories such as Gordon Parks attitude towards Black photographers (he didn't hire any) or the struggles the partners had in finding and keep. Skip It This is a fascinating story of tyranny. What started out as a Skip It Firestarter This is a fascinating story of tyranny. What started out as a 4 man show became a 1 man show as Edward Lewis slowly, but surely got each and every one of his business "partners" (I use that term loosely) ousted from the company. He tries to portray himself as "the gentle quiet one" but this description is not very believable given what takes place in the book.For the people looking for someone to blame for the decline of Essence Magazine (the so-called premier magazine for black women) look no further than Edward Lewis. After ousting his last business partner he (and the board of directors) quickly approved the sell of. man show became a 1 man show as Edward Lewis slowly, but surely got each and every one of his business "partners" (I use that term loosely) ousted from the company. He tries to portray himself as "the gentle quiet one" but this description is not very believable given what takes place in the book.For the people looking for someone to blame for the decline of Essence Magazine (the so-called premier magazine for black women) look no further than Edward Lewis. After ousting his last business partner he (and the board of directors) quickly approved the sell of
Lewis, ever the businessman, addresses charges that he “sold out” in 2005 and characterizes himself as the last man standing in the success saga of Essence. From Booklist *Starred Review* For 35 years, Essence evoked race pride not only as a black women’s magazine but also as a successful black business enterprise. Through it all, Essence managed its brand well, branched into television, a music festival, an awards show, and book publishing, providing a platform for myriad black writers and journalists. But the greatest threat proved to be the contentious relations among the partners. Lewis grew up in the Sou