The Magazine from Cover to Cover
| Author | : | |
| Rating | : | 4.65 (890 Votes) |
| Asin | : | 0199829845 |
| Format Type | : | paperback |
| Number of Pages | : | 400 Pages |
| Publish Date | : | 2013-12-30 |
| Language | : | English |
DESCRIPTION:
He operates a media-consulting business in Washington, DC. "In terms of scope and depth, no other textbook can hold a candle to The Magazine from Cover to Cover. While the entire new edition remains an excellent tool, I think the authors' discussion of digital publishing, tablets and apps makes it especially current and significant, and the presentation of profitability tables and spreadsheets is also an important addition. "It's one of the few magazine-publishing texts that I've used in academia that also is beneficial to magazine-industry professionals. The authors accurately and vividly describe how the industry is evolving in the digital age. The Magazine: From Cover to Cover is a special publication."- F
In this comprehensive overview, authors Sammye Johnson and Patricia Prijatel provide a fascinating perspective on the rich history of magazines in America, an overview of present publication practices, discussion of groundbreaking research, and a look forward to the challenges and opportunities in store for the industry. Now in its third edition, The Magazine from Cover to Cover has been thoroughly updated to include the effects of technology and current events on magazine publishing. They use case histories from selected magazines and interviews with editors, designers, and other publishing professionals to showcase the creativity that is propelling magazine publishing forward.WHAT'S NEW IN THE THIRD EDITION?- A new Chapter 2, "The Magazine in a Digital World," written by Lori Blachford, Peggy Fisher and Larry Stelter Chair of Magazine Journalism at Drake University, delves into the constant evolution of the magazine industry in this digital age - Updated throughout to reflect the impact of technological change and the economic crisis on all aspects of the magazine field. The leading textbook on how to turn a budding idea into a full-fledged magazine has evolved, adapting to the current trends in the industry
Sammye Johnson is Professor and Carlos Augustus de Lozano Chair in Journalism at Trinity University.Patricia Prijatel is Professor and E.T. Meredith Distinguished Professor Emerita of Journalism at Drake University.