Talent Is Not Enough: Business Secrets For Designers
| Author | : | |
| Rating | : | 4.72 (721 Votes) |
| Asin | : | 0321278798 |
| Format Type | : | paperback |
| Number of Pages | : | 392 Pages |
| Publish Date | : | 2015-09-28 |
| Language | : | English |
DESCRIPTION:
Because he’s a designer himself, he can give advice in a way that doesn’t make creative types want to hurt themselves.” Alissa Walker UnBeige “A great overview of all of the issues that designers need to know to be in business.” Nathan Shedroff Author of Making Meaning and Experience Design “This book is simply a must-have for anyone working in the design profession.” Deanna Moore AIGALosAngeles “This is a fantastic book, everyone should have a (well-worn) copy. Whether you’re a student, design contractor or design firm owner, Shel Perkins’ new book, Talent Is Not Enough: Business Secrets For Designers, is a comprehensive source of information on the professional practice of design.” Gerard Furbershaw Co-Founder and COO, Lunar Design “Destined to become a dog-eared reference for all those parts of running a design firm that they never taught in college.” Mitchell Mauk Principal,
&>—Frank Maddocks, President, Maddocks & CompanyThis comprehensive guide includes everything designers need—besides talent—to turn their artistic success into business success. BONUS Watch for free chapters online! talentisnotenough. A strong visual focus and to-the-point text take the fear factor out of learning about thorny business realities like staffing, marketing, bookkeeping, intellectual property, and more. The book is destined to become an essential resource for both students and working professionals in these areas and more: • Design planning and strategy • Corporate identity development • Marketing communications • Publication and editorial design • Brand identity and packaging design • Advertising and promotion design • Motion graphics • Environmental design • Industrial design • Interaction designTalent Is Not Enough is an AIGA Design Press book published under Peachpit's New Riders imprint in partnership with AIGA. These smart business practices are essential to success in graphic, Web, and industrial design. You’ll find information on key issues facing designers from freelancing to the management of established design firms. Here are just a few of the things you’ll learn: • How to get on the right career path • How to market
Ariane Colenbrander said Talent is Not Enough: Business Secrets for Designers. Talent is Not Enough: Business Secrets for DesignersShel PerkinsISBN-1Talent is Not Enough: Business Secrets for Designers Talent is Not Enough: Business Secrets for DesignersShel PerkinsISBN-13 978-0-321-70202-9It truly isn't enough to graduate from a design school anymore. Knowing for example how to navigate your business plan, devise a proposal, and understand the important legal aspects surrounding intellectual property are equally import. 978-0-Talent is Not Enough: Business Secrets for Designers Talent is Not Enough: Business Secrets for DesignersShel PerkinsISBN-13 978-0-321-70202-9It truly isn't enough to graduate from a design school anymore. Knowing for example how to navigate your business plan, devise a proposal, and understand the important legal aspects surrounding intellectual property are equally import. "Talent is Not Enough: Business Secrets for Designers" according to Ariane Colenbrander. Talent is Not Enough: Business Secrets for DesignersShel PerkinsISBN-1Talent is Not Enough: Business Secrets for Designers Talent is Not Enough: Business Secrets for DesignersShel PerkinsISBN-13 978-0-321-70202-9It truly isn't enough to graduate from a design school anymore. Knowing for example how to navigate your business plan, devise a proposal, and understand the important legal aspects surrounding intellectual property are equally import. 978-0-Talent is Not Enough: Business Secrets for Designers Talent is Not Enough: Business Secrets for DesignersShel PerkinsISBN-13 978-0-321-70202-9It truly isn't enough to graduate from a design school anymore. Knowing for example how to navigate your business plan, devise a proposal, and understand the important legal aspects surrounding intellectual property are equally import. 21-70202-9It truly isn't enough to graduate from a design school anymore. Knowing for example how to navigate your business plan, devise a proposal, and understand the important legal aspects surrounding intellectual property are equally import. 1-70"Talent is Not Enough: Business Secrets for Designers" according to Ariane Colenbrander. Talent is Not Enough: Business Secrets for DesignersShel PerkinsISBN-1Talent is Not Enough: Business Secrets for Designers Talent is Not Enough: Business Secrets for DesignersShel PerkinsISBN-13 978-0-321-70202-9It truly isn't enough to graduate from a design school anymore. Knowing for example how to navigate your business plan, devise a proposal, and understand the important legal aspects surrounding intellectual property are equally import. 978-0-Talent is Not Enough: Business Secrets for Designers Talent is Not Enough: Business Secrets for DesignersShel PerkinsISBN-13 978-0-321-70202-9It truly isn't enough to graduate from a design school anymore. Knowing for example how to navigate your business plan, devise a proposal, and understand the important legal aspects surrounding intellectual property are equally import. 21-70202-9It truly isn't enough to graduate from a design school anymore. Knowing for example how to navigate your business plan, devise a proposal, and understand the important legal aspects surrounding intellectual property are equally import. 0"Talent is Not Enough: Business Secrets for Designers" according to Ariane Colenbrander. Talent is Not Enough: Business Secrets for DesignersShel PerkinsISBN-1Talent is Not Enough: Business Secrets for Designers Talent is Not Enough: Business Secrets for DesignersShel PerkinsISBN-13 978-0-321-70202-9It truly isn't enough to graduate from a design school anymore. Knowing for example how to navigate your business plan, devise a proposal, and understand the important legal aspects surrounding intellectual property are equally import. 978-0-Talent is Not Enough: Business Secrets for Designers Talent is Not Enough: Business Secrets for DesignersShel PerkinsISBN-13 978-0-321-70202-9It truly isn't enough to graduate from a design school anymore. Knowing for example how to navigate your business plan, devise a proposal, and understand the important legal aspects surrounding intellectual property are equally import. 21-70202-9It truly isn't enough to graduate from a design school anymore. Knowing for example how to navigate your business plan, devise a proposal, and understand the important legal aspects surrounding intellectual property are equally import. -9It truly isn't enough to graduate from a design school anymore. Knowing for example how to navigate your business plan, devise a proposal, and understand the important legal aspects surrounding intellectual property are equally import. THE Guide for Freelancers M. E. Lenhart I've been a freelance designer for many years and have read many books and papers on the business-side of design. I have to say that Perkins' book is the most thorough, easiest-to-understand guide on the ins and outs of freelancing I've read to date. The book is a practical guide on how to meander through the process of r. "Must have for Creative professionals!" according to C. S. Taylor. This book was the answer to all my freelance questions!How to create a freelance rate, trademarking, fixed-fee proposals, business plans, and even terms and conditions?If you are a creative professional you owe it to yourself to get this book.
Shel writes the Professional Practice column for STEP magazine, the Design Business newsletter for AIGA, and the Design Firm Management column for Graphics. He currently provides management consulting services to a range of creative firms in both traditional and new media. and the U.K. Shel Perkins is a graphic designer, man