Talent is Not Enough: Business Secrets for Designers (3rd Edition) (Graphic Design & Visual Communication Courses)
| Author | : | |
| Rating | : | 4.20 (681 Votes) |
| Asin | : | 0321984110 |
| Format Type | : | paperback |
| Number of Pages | : | 600 Pages |
| Publish Date | : | 2013-02-24 |
| Language | : | English |
DESCRIPTION:
Just as important as the range of advice is the fact that Shel’s conversational writing style makes all the information accessible and easy to understand. Operations, ATTIK “Shel Perkins’ book Talent Is Not Enough is a gift to the design community. Shel has done a masterful job of making the information simple, clear, and easy to follow. From career paths to pricing to legal issues, no stone is left unturned. Required and highly valuable reading for us all.” Rob Bynder Principal, R
In 2002, Shel was honored as an AIGA Fellow "in recognition of significant personal and professional contributions to raising the standards of excellence within the design community.". He has served as director of operations for MetaDesign San Francisco and as vice president of operations for Clement Mok, and provides management consulting services to a range o
Corwin Hiebert said Everything You Need to Know about the Business of Design. Never in my life have I read a book twice… but wouldn’t you know it, Shel Perkins’ revised and expanded third edition of Talent Is Not Enough is the book that broke my hard-and-fast rule. I didn’t see that coming—I would have guessed that C.S. Lewis or J.R.R. Tolkien would eventually gain that honour.Perkins lifts the hood on the business of design better than anyone. This is by far the best business book out there for designers looking to develop a sophisticated independent business or studio. In fact, I highly recommend it to anyone looking to establish sound business practices within any creative s. Five Stars Most all of what you need to know. If you get a chance, take one of Shel's classes.. "Five Stars" according to akb71Five Stars akb714 Good design book!. . Good design book!
The best business guide for design professionals just got even better! This revised and expanded third edition includes everything designers need–besides talent–to turn their artistic success into business success. These smart business practices are essential to success in graphic, Web, and industrial design. Since its first publication, the book has become an essential resource for both students and working professionals in these areas and more: • Design planning and strategy• Corporate identity development• Publication and editorial design• Brand identity and packaging design• Advertising and promotion design• Marketing communications• Environmental design• Industrial design• Motion graphics• Interaction design• Information design “It is rare to find one individual with such a wide range of knowledge in the design-related fields. A strong visual focus and to-the-point text take the fear factor out of learning about thorny business realities like staffing, marketing, bookkeeping, intellectual property, and more. Here