Submit Now: Designing Persuasive Web Sites
| Author | : | |
| Rating | : | 4.65 (904 Votes) |
| Asin | : | 0735711704 |
| Format Type | : | paperback |
| Number of Pages | : | 368 Pages |
| Publish Date | : | 2014-09-27 |
| Language | : | English |
DESCRIPTION:
M. L Lamendola said The potential to vastly improve everyone's online experience. I've been involved in Website design and implementation since 1996. I don't claim to be the top designer, but the success of my sites gives me enough stature to comment on a book like this. First, the downside of this book: It was published in "The potential to vastly improve everyone's online experience" according to M. L Lamendola. I've been involved in Website design and implementation since 1996. I don't claim to be the top designer, but the success of my sites gives me enough stature to comment on a book like this. First, the downside of this book: It was published in 200The potential to vastly improve everyone's online experience I've been involved in Website design and implementation since 1996. I don't claim to be the top designer, but the success of my sites gives me enough stature to comment on a book like this. First, the downside of this book: It was published in 2003. Consequently, some of the references and information in it are a bit dated. But when you understand the points Chak makes in this book--that doesn't matter. The . . Consequently, some of the references and information in it are a bit dated. But when you understand the points Chak makes in this book--that doesn't matter. The . 00The potential to vastly improve everyone's online experience I've been involved in Website design and implementation since 1996. I don't claim to be the top designer, but the success of my sites gives me enough stature to comment on a book like this. First, the downside of this book: It was published in 2003. Consequently, some of the references and information in it are a bit dated. But when you understand the points Chak makes in this book--that doesn't matter. The . . Consequently, some of the references and information in it are a bit dated. But when you understand the points Chak makes in this book--that doesn't matter. The . Easy to read introduction to designing for ecommerce shaw6 What a pleasure to find a book on this subject that's easy to read. Andrew Chak puts forward each principle clearly, with illustrations, then at the end pulls it all together in a demonstration of how it works in the context of one example.He divides users of ecommerce sites into browsers, evaluators, transactors and customers, and shows you how to satisfy each one. He links his ideas to persuasion technique. A wonderful primer for the designer starting in e-commerce What a wonderfully educating book with tons of ideas on persuading site visitors to take action and click! Andrew Chak has a winner with this "first of it's kind book." While the bookshelves are filled with information and visual design books, Submit Now is the first to present best practices, tips & tricks on creating an e-commerce site which motivates browsers, evaluators, transactors and current customers
It concludes with guidelines to for designing any transaction-oriented site.. Designing Persuasive Web Sites: Submit Now examines how customers search, evaluate, and make decisions realistically-not using marketing guesstimates. It presents tangible design ideas that can be instantly applied to sites to make them more effective. This book shows what it takes to design a site so browsers become buyers: the ultimate measurement of success for an e-commerce site. This book focuses on changing the mindset from selling to customers to helping them buy. Usability is not enough. The book provides a simplified description of the essential process necessary for designing a site that gets visitors to click. It begins by exploring how customers make decisions and how that integrates with the online experience. Real examples are used to provide insight and inspiration that can be directly applied to a multitude of sites
His work for clients such as Deustche Bank, General Motors, Thomas Cook, New York Life, and American Express has given him background and insight into how customers transact on the Web. . A speaker at InternetWorld, WebNYC, WebChicago, WebLA, WebDC, and Web2000, Andrew's presentation at December 2000 C/Net Builder conference in New Orleans
This book focuses on changing the mindset from selling to customers to helping them buy. From the Back CoverUsability is not enough. It presents tangible design ideas that can be instantly applied to sites to make them more effective. "Designing Persuasive Web Sites: Submit Now" examines how customers search, evaluate, and make decisions realistically-not using marketing guesstimates. It begins by exploring how customers make decisions and how that integrates with the online experience. Real examples are used to