Social Marketing For Public Health: Global Trends And Success Stories
| Author | : | |
| Rating | : | 4.56 (939 Votes) |
| Asin | : | 0763757977 |
| Format Type | : | paperback |
| Number of Pages | : | 422 Pages |
| Publish Date | : | 2017-03-01 |
| Language | : | English |
DESCRIPTION:
Just what I needed! Alicia De Leon To learn about social marketing strategies and how to implement them. The book is just great to learn about what others are doing around the globe!
Each chapter focuses on one selected country, making the content very accessible. Social Marketing for Public Health examines how social marketing is used as a strategy for changing health behavior in the world today. The text provides an in-depth and up-to-date treatment of the subject matter.. Addressing issues and trends in social marketing and public health globally, it highlights successful and measurable health behavior-changing campaigns launched by the governments, by a combination of the governments and citizens, or by the citizens themselves in various countries