Small Business Marketing For Dummies
| Author | : | |
| Rating | : | 4.11 (794 Votes) |
| Asin | : | 0764578391 |
| Format Type | : | paperback |
| Number of Pages | : | 384 Pages |
| Publish Date | : | 2016-10-16 |
| Language | : | English |
DESCRIPTION:
"easy-to-implement solutions. 4 1/2 stars." -- Paul Tulenko, Scripps Howard News Service, August 7, 2005
Small Business Marketing For Dummies, Second Edition is updated from the original version that won rave reviews and inspired thousands of small businesses on their way to becoming big businesses. Whether your business is a resale store or a high-tech consulting firm, a law office or a home cleaning service, in today’s competitive environment, strategic marketing is essential. Having your own business isn’t the same as having customers, and one is useless without the other. The book covers:Marketing basics that prepare you to rev up your business and jumpstart your marketing programInformation to help you define your business position and brandAdvice on bringing in professionalsA quick-reference guide to mass media and a glossary of advertising jargonHow-tos for creating print and broadcast ads that workIdeas for getting the word out without advertising, including information on direct mail, brochures, publicity, promotions, and moreTen steps to follow to build your own easy-to-assemble marketing planWith pages of ideas for low-cost, high-impact marketing from author Barbara Findlay Schenck, a marketing consultant with more than 20 years experience with clients ranging from small businesses to Fortune 500 companies, Small Business Marketing For Dummies, Second Edition helps you reach and keep new customer
Take it from a dummy: This book works! George Engebretson As a card-carrying dummy, I opened "Small Business Marketing for Dummies" with high hopes. I wasn't disappointed: in great detail and in plain English, Barbara Findlay Schenck has produced an exhaustive, fact-packed, thoroughly enjoyable guide to marketing. While I've picked up a few tricks of the trade during my ten years in retail/distribution, both as a sole proprietor and in a partnership, Schenck's book shows me how much more I have to learn in this wide and fascinating arena. Besides serving as a powerful motivator, "Small Business Marketing for Dummies" is long on specifics: t. lifjoy said Not just for dummies!. Don't let the title mislead you. Even if you already have a background in marketing, you'll love this book-- I did.Barbara Schenck clearly explains the jargon, terminology, value, and implementation details of each facet of marketing, using real-world (and often humorous) examples. This book is so accessible to non-marketeers that our company has made Chapter "Not just for dummies!" according to lifjoy. Don't let the title mislead you. Even if you already have a background in marketing, you'll love this book-- I did.Barbara Schenck clearly explains the jargon, terminology, value, and implementation details of each facet of marketing, using real-world (and often humorous) examples. This book is so accessible to non-marketeers that our company has made Chapter 21 (Customer Service) required reading for each member of our team.This book is empowering, informative, inspirational. If you're rethinking your marketing (and what business isn't constantly obsessed with satisfying their custo. 1 (Customer Service) required reading for each member of our team.This book is empowering, informative, inspirational. If you're rethinking your marketing (and what business isn't constantly obsessed with satisfying their custo. "Great guide for marketing your services" according to Amazon Customer. I'm a big fan of this line of books. This one is great even if you work for a large companybut it's specifically for small business owners. I liked it becaue it offered easy to implement ideas and suggestions for marketing your business and growing sales. Marketing can be incredible fun if you let yourself enjoy it and this book offers some sound advice for those who want to try integrating things themselves without paying an outside consultant big bucks.