Prove It before You Promote It: How to Take the Guesswork Out of Marketing
| Author | : | |
| Rating | : | 4.26 (987 Votes) |
| Asin | : | 0470381183 |
| Format Type | : | paperback |
| Number of Pages | : | 256 Pages |
| Publish Date | : | 2015-02-21 |
| Language | : | English |
DESCRIPTION:
Steve Cuno is founder and Chairman of The RESPONSE Agency, Inc., a direct response marketing firm with offices in Salt Lake City, Utah. In his spare time, he enjoys his family, reading, writing, bicycling, and spending quality time with his grand piano. For more information, visit ResponseAgency, or e-mail Steve@ResponseAgency.. He is a nationally recognized expert in brandin
Combining hard science and marketing practice, Prove It Before You Promote It draws on marketing case studies and scientific evidence to help marketers eliminate bias, emotion, and common cognitive errors in order to make better, evidence-based marketing decisions. This book explodes the most common and costly marketing myths and draws on real, proven science to reveal how people actually behave in the marketplace—and how you can use that to your advantage.
Stay current with the times, and use the scientific method when determining how to proceed with marketing efforts! I liked this book. Although it's not a particularly long book, it was pretty well written and easy to read. I enjoyed the fact that each chapter had a summary at the end that clearly identified what was covered. They were bulleted, too.The message of the book is that marketing efforts should not be used on a trial and error basis when it comes to generating sales. There are proven tools and techniques available to the marketing professional (or small business owner) that will generate sales and not be a waste of time and money. And there are al. Jim Ackerman said Prove It Before You Promote It. It's about time someone told it like it is and Steve Cuno does in this book. Cuno is right on in his charge that too many marketers rely on their guts and spend too little time worrying about their customers' guts. That's what really counts. His case for marketing research and testing and tracking the results of your advertising would save the country. That is no exaggeration. Stupid marketing and advertising costs this nation billions, if not trillions a year. Stupid marketing and advertising is at least partially to blame for the downfall of . Master Marketer comments on the Forward of the Book Catherine Franz Don't miss the special invitation at the end"Though marketers readily admit that their target market doesn't purchase rationally, the trick for marketers is to avoid irrational decision making them when it's their turn to be the customer as they weigh buying into a marketing program." Michael ShermerMichael Shermer PhD, bestselling author of The Mind of the Marketing, wrote this in the Forward to Steve Cuno's new marketing book, Prove It Before You Promote It: How to Take the Guesswork Out of Marketing by Steve Cuno.Honestly, I've never heard o
Even worse, the more time, effort, or money we have invested in a mistake, the more difficult it becomes for us to acknowledge the mistake and change course for the better. Marketing is a measurable science, and this book proves it. And it reveals how marketers can apply the scientific method to their own campaigns in order to accurately and reliably predict outcomes—before investing big dollars in them.Creativity is vital in marketing, but it takes solid science to put that creativity to best use. Prove It Before You Promote It draws upon neurology, biology, psychology, cognitive science, probability, and evolutionary psychology to protect marketers from hidden, costly cognitive traps that beset the marketing industry. Marketing can and should be br