Passion Brands: Why Some Brands Are Just Gotta Have, Drive All Night For, and Tell All Your Friends About
| Author | : | |
| Rating | : | 4.87 (693 Votes) |
| Asin | : | 1591026873 |
| Format Type | : | paperback |
| Number of Pages | : | 292 Pages |
| Publish Date | : | 2016-06-02 |
| Language | : | English |
DESCRIPTION:
Kate Newlin (New York, NY), the principal and founder of Kate Newlin Consulting, is the author of Shopportunity! How to Be a Retail Revolutionary, which was on the "Oprah Selects" list of O magazine in 2006 and was also a recommended selection of the 2006 Harvard Business Review. . With over 25 years of experience i
I love reading her stuff." --Paco Underhill, Author, Why We Buy. "Kate Newlin is one of the sharpest brains in consumer marketing. Her raw creativity, coupled with a profound understanding of our culture, market space and consumers make for remarkably actionable thinking." -- Jim Becktold, director, Proctor & Gamble"Kate is dissecting Passion as a branding exercise. Timely, thoughtful and as ever erudite. Her success in creating, building and reinventing brands should make this work invaluable." -- Daryl Brewster, chairman and CEO, Krispy Kreme"Kate is quite simply one of the smartest individuals I've met in business
Why Passion Brands is a Must Read In her latest book, Passion Brands, Kate Newlin brings to life the truth that passion brands are much more than inanimate objects - - they have very human relationships with their users. One comes away with the understanding that passion brands are like people who you love and love you. People who come from healthy, collaborative environments where there is permission to fail. They are born from a world of abundance versus scarcity. The relationship with a passion brand is a highly valued and sensitive relationship. Friends who reje. "Extraordinary Book" according to pantigo. I just read the book and it is terrific. I think the best marketing/business book I've read. Very well written and clear and to the point. Unlike most writers on marketing she has something to say and knows how to say it--as opposed to the endless anecdotes and skimpy thesis we so often see in this kind of writing. The examples she uses are actually interesting and make the case. It's original and interesting.Young marketing people would do well to learn from this.. A fascinating discussion business readers will appreciate Midwest Book Review PASSION BRANDS: WHY SOME BRANDS ARE JUST GOTTA HAVE, DRIVE ALL NIGHT FOR, AND TELL ALL YOUR FRIENDS ABOUT is for any business library strong in consumer marketing patterns. It comes from a seasoned business strategist who defines the keys to 'passion brands' that are received with nearly religious zeal by consumers. Their three common characteristics, financial impact for their makers, and overall business world influence make for a fascinating discussion business readers will appreciate.
Based on proprietary research, which makes use of in-depth interviews with company executives as well as state-of-the-art analytics, she answers the following key questions:• Are there common characteristics that enable passion brands to become carriers of personal meaning?• What is the financial impact on a company that produces a passion brand?• Do passion brands create a halo over the stock prices?She notes that in a world of almost unlimited consumer choices, the old rules of marketing just don’t work anymore (product, package, position, price, and promotion). Passion Brands is must reading for entrepreneurs and denizens of corporate cubicles and boardrooms alike.. Passion brands inspire an emotional attachment. Unlike consumer fads, we become personally invested in them, sometimes even more so than we do with our friends and loved ones. Now mar