Marketing in an Audiology Practice
| Author | : | |
| Rating | : | 4.91 (912 Votes) |
| Asin | : | 1597565695 |
| Format Type | : | paperback |
| Number of Pages | : | 392 Pages |
| Publish Date | : | 2016-12-05 |
| Language | : | English |
DESCRIPTION:
An audiology practice owners Bible Every Audiology practice owner should own this and refer to it often!
This book could be a supplement to a practice management course in the Doctor of Audiology program or a useful resource for those already practicing audiology for years." ---- Marc Brennan, Boys Town National Research Hospital, Omaha, USA, in International Journal of Audiology (2016) . This excitement was sustained as I went from one chapter to the nextEach of these contributors is known for their innovative approaches to looking at the role of audiology going forward. Curtis Alcock provides a thought provoking approach to marketing our profession and had me questioning the assumptions underlying many of the current ways used to promote our profession. The difficulty is, it involves changing our belief in how we promote our services and skills. This information is excellent for any practice, not just a private practice
He is responsible for all best practice initiatives and customer loyalty programs for Unitron. . He currently resides in Minneapolis. He is also the editor-in-chief of Audiology Practices, the quarterly journal of the Academy of Doctors of Audiology, and a frequent contributor to AudiologyOnline as well as the HearingHealthMatters blog. Dr. Dr. Brian Taylor, AuD, is the director of practice development and clinical affairs for Unitron. Taylor has writte
This practical text strives to further the autonomy of the audiology profession by presenting an A to Z approach for creating and implementing marketing plans and budgets in both for-profit and not-for-profit settings. Marketing in an Audiology Practice provides a unique, in-depth look into all facets of marketing for an audiology business and is a must-have for audiologists looking to market themselves and grow their business. Additionally, a key focus of this text is how to incorporate new and emerging social media tools as part of a comprehensive marketing strategy to appeal to a broader patient base.