How to Write a Good Advertisement
| Author | : | |
| Rating | : | 4.48 (654 Votes) |
| Asin | : | 1614278865 |
| Format Type | : | paperback |
| Number of Pages | : | 248 Pages |
| Publish Date | : | 2013-01-24 |
| Language | : | English |
DESCRIPTION:
2015 Reprint of 1962 Edition. This is in effect a short course in copywriting, wherein Schwab offers concise, specific and tested information on every phase of copywriting, including: 100 good headlines and why they work; What the Illustration should and should not do; 22 ways to hold the reader longer; 14 instructive split-run tests and more. Exact facsimile of the original edition, not reproduced with Optical Recognition Software. Schwab was the head of his own ad agency as well as a student of advertising.
"Five Stars" according to TH. One of the best books I have ever read on advertising. A+++++. Scott Sylvan Bell said One of the best books to read and learn from for copywriting. I took copywriting coaching from the legendary David Garfinkel and this is the first book he made me read as part of the coaching. What you will find is the right way to set up the copy to be written by you. Victor Schwab knew what he was doing as a writer and he details the ways to research, what to write and how to write it. If you are loo. Five Stars The book that will help you with your goal of financial independence as an entrepreneurial copywriter.