Guerrilla Marketing Attack
| Author | : | |
| Rating | : | 4.26 (929 Votes) |
| Asin | : | B005SNJ7LM |
| Format Type | : | paperback |
| Number of Pages | : | 208 Pages |
| Publish Date | : | 2016-08-02 |
| Language | : | English |
DESCRIPTION:
Brandy B said Great!. The book is a great tool for understanding guerilla marketing and shows many ways on how to use guerilla marketing tactics. As for the seller, the book was priced great (a penny) but it seemed like it took forever to come in the email even though I paid for expedited shipping. All in all, I would buy books from this seller again.. Superb Book! Use it to stand out in the crowd The list of 100 things to do is a great starting point for your marketing attack. If you are a business owner, a marketing specialist, or anyone in the customer oriented business, and you have not had the chance to read this book yet, get it now. It is a bargain for any one who has the urge to make each and every day count in making a company better. It is loaded with insightful ideas that are very BASIC but if implemented sure to enhance the value of your company. For instance, do you know WHERE you should be spending . RYK said Buy Guerrilla Marketing instead. In the author's own words "you'll want to read Guerrilla Marketing after you have finished this". I agree with him, with one exception: I wish I had read Guerrilla Marketing before this one !Guerrilla Marketing is a legandry book by J. Conrad Levinson, but this one, Guerrilla Marketing Attack is just a book to earn some money on the fame and name of Guerrilla Marketing.It's really amazing, each topic, touches upon a subject and then says "see Guerrilla Marketing for more details". There is nothing "new" in this books as
A former vice president and creative director at J. Jay Conrad Levinson is the author of more than a dozen books in the Guerrilla Marketing series. Walter Thompson Advertising and Leo Burnett Advertising, he is the chairman of Guerrilla Marketing International, a consulting firm serving large and small businesses worldwide.
Among marketing methods studied are television, radio, and magazine advertising; public relations; trade shows; direct mail; and telemarketing. An especially valuable feature is the description of the "100 Guerrilla Marketing Weapons." Highly recommended to business libraries.- Lucy Heckman, St. . From Library Journal In his previous book, Guerrilla Marketing: Secrets for Making Profits from Small Businesses ( LJ 2/15/84), Levinson described "a new way of marketing your goods and services--relying on your time, energy, an
This book will prepare small and medium-size businesses with vital information about direct marketing, customer relations, cable TV, desktop publishing, and much more.