Donor-Centered Planned Gift Marketing: (AFP Fund Development Series)
| Author | : | |
| Rating | : | 4.68 (666 Votes) |
| Asin | : | 0470581581 |
| Format Type | : | paperback |
| Number of Pages | : | 384 Pages |
| Publish Date | : | 2015-02-07 |
| Language | : | English |
DESCRIPTION:
You will learn how to effectively focus on them through meaningful communication that ultimately inspires them to give-and give more.. Here, nonprofits new to gift planning will learn to market effectively from the start while those with established programs will discover ways to enhance their efforts. A fresh step-by-step guide for identifying your nonprofit's planned giving prospects and inspiring them to give generouslyDonor-Centered Planned Gift Marketing helps nonprofit organizations move beyond traditional marketing techniques that have historically yielded only modest results and reveals how putting the focus on the donor can produce the best outcomes for all. You will learn about various donor-centered marketing channels and techniques, as well as how to generate internal support for an improved planned gift marketing effort.Full of useful and proven tips you can implement for imme
Want to have happier, more trusting donors who will give more often and more generously than ever before? A must-read for every nonprofit development and marketing professional, Donor-Centered Planned Gift Marketing introduces insightful advice for launching or improving a successful, well-rounded planned gift marketing program. . Author and fundraising innovator MICHAEL J. ROSEN has drawn a line in the nonprofit sand: put eve
Bob Mueller said Best Book ever on Planned Giving Marketing. The unique element about Donor-Centered Planned Gift Marketing is that it is all about the donor. It's a publication that's been needed in the field. I have just entered the world of planned giving full-time after being a fundraising generalist and it has really guided my path. The book addresses the cultivation of both the planned giving prospect and the profe. "A Truly Wonderful Gift to Philanthropy!" according to Steven P. Miller. Michael Rosen has provided the world of development with a marvelous gift. His book has tools and perspectives from which one won't benefit in just one reading. I read it in its entirety on the way home from AFP in Chicago. I'm now going back for specific help in planned giving messaging and using it to also help in my planned gift work plan. It will continue t. Breathing New Life Into Planned Giving If you're like me, the term "planned gift" immediately conjures up visions of accountants, lawyers, and financial planners gathered around a large table stacked to the ceiling with superfluous paperwork situated in a musty building not far from a nursing home.Morbid? Yes. Accurate? No.Enter Michael Rosen's book a resource I wish existed several years ago when I
"Michael's book is the first of its kind to place the emphasis on the planned giving donor right from the start. Vivid illustrations from colleagues throughout the United States make the concepts very real and practical. Michael Rosen answers that need with a well-organized approach, interesting anecdotes, a reader-friendly writing style, and a wealth of practical information.” — Tanya Howe Johnson, CAE, President and CEO, Partnership for Philanthropic Planning“Rosen has artfully crafted an insightful, inspirational, and comprehensive road map for discerning planned gift donor engagement. By using the strategies and stories in Donor-Centered Planned Gift Marketing, professionals at all levels of proficiency can optimally enga