Consumer Behavior, Eighth Edition
| Author | : | |
| Rating | : | 4.83 (544 Votes) |
| Asin | : | 0130673358 |
| Format Type | : | paperback |
| Number of Pages | : | 688 Pages |
| Publish Date | : | 2014-01-31 |
| Language | : | English |
DESCRIPTION:
Overview of Major Changes The text has been thoroughly updated and revised, yet substantially shortened to focus attention on critical consumer behavior concepts and to highlight the linkages between interrelated principles and processes. This is reflected in the substantial increase in attention that we have given to consumers' behavior on the Internet, and the importance and power of the Internet as both a channel of information and a channel of distribution. In this new edition, we have intensified our emphasis on marketing strategy, using both a theoretical and applicat
"Almost good to use" according to qiongsi lin. When I received this book, it looks dirty and old outside, but inside is good. Only few highlights. It is still a good book to use.. It will work PEARL It has just about the answers I need for my assignment .I am using this text for additional information which is very useful.. Good book very goood book for marketing students. i would say it is worth. the book explain kind of simple with examples
For those studying consumer behavior and/or marketing.. With a strong empirical and market segmentation approach, this book focuses on how the Internet has changed the way people obtain information about potential purchases, giving readers the most up-to-date material on how technology is changing their lives as consumers. The book's final chapter ties all of these concepts together so readers see the interrelationships and relevance of individual concepts to consumer decision-making. The Thirty-two mini-cases help readers learn by applying the theory, drawing on current business news to demonstrate specific consumer behavior concepts. A clear consumer decision making model is set out in each chapter to facilitate learning—presented in the first chapter, this model serves as a structural framework for the concepts—the building blocks—examined in the following chapters. This edition now includes thirty-two Active Learning mini-cases