Business Marketing: Connecting Strategy, Relationships, and Learning
| Author | : | |
| Rating | : | 4.40 (838 Votes) |
| Asin | : | 0073529907 |
| Format Type | : | paperback |
| Number of Pages | : | 704 Pages |
| Publish Date | : | 2016-10-15 |
| Language | : | English |
DESCRIPTION:
Business Marketing, 4e is targeted at the undergraduate Business Marketing course to students who want to succeed in business to business marketing. This well known text introduces the concepts of marketing to businesses and stresses the importance of customer relationship and knowledge management.. This edition combines a theory-driven yet hands-on approach to show students how to make profitable and quality business marketing decisions
"not a good resource" according to W. Humphrys. biased and lacking a huge amount of relevant content. "Easily the most boring marketing books ever written" according to A. Stanzel. Imagine you are 8 years old again visiting a brand new theme park. As you walk up to the gates gleaming with excitement, the doors creak open, and instead of a theme park there is a dry, desolate desert of cement. That is exactly how this book feels. Marketing in the modern era shouldn't be boring, yet this book has successfully make a thrilling topic as dry as toast in August, and just as non-palettable.At least the previous edition had some color, this edition is completely monochromatic. I can only imagine how delightful the fifth editi. Very Dry Reading Would not recommend this textbook for B2B courses. Theories are poorly explained and examples are poorly written, instead of mixing the examples together each example should be written separately.