ALL Business is Show Business: Create the Ultimate Customer Experience to Differentiate Your Organization, Amaze Your Clients, and Expand Your Profits
| Author | : | |
| Rating | : | 4.28 (754 Votes) |
| Asin | : | 0785206086 |
| Format Type | : | paperback |
| Number of Pages | : | 224 Pages |
| Publish Date | : | 2013-10-14 |
| Language | : | English |
DESCRIPTION:
Jim Cathcart said Solid Strategies from an industry insider. I know and admire Scott McKain. He is Vice Chairman of a business conglomerate and a veteran media personality. His insights into how regular businesses can learn much from the entertainment industry are right on target. Learn, as I have, how to attra. Lacks Entertainment Value Mr. McKain likes to reference show business in his book. And what makes a movie great is how it develops a tight plot and then keeps its audience engaged. This book contains enough good material to fill 50 pages but then is streteced to 200. Mr. McKai. Solid Stuff If you've read a lot of business books you'll know that it's hard to come across something incredibly new and groundbreaking. This isn't one of them. But it IS a good book. Perhaps the best feature of the book is that it says employees, not customers,
Scott McKain has discovered wha tthe film, television, and music industries have known for years: to be successful, you must create an emotional link with your audience.Tell your story well. Treat them that way.Create the Ultimate Customer Experience, and you will acquire amazing loyalty and unlimited referrals."No matter what your business," says Scott McKain, "you are always on stage. Your employees are performing and the audience-your customers-will love the show, hate it, or worst of all ignore it. Your employees are the stars of the show. Every day your organization-and you-are in the spotlight. Make your performance one that leaves your customers with a feeling of Wow!". It will make you a star.Have a short, powerful, and unique high concept statement. It worked for Jaws and it will work for you.Practice the eight essential acts your customers want you to perform
He has appeared on FOX News Network as an Analyst and Commentator.. His latest book, Collapse of Distinction, was named one of the “Ten Best Business Books” of the year by the Miami Herald, Sacramento Bee, and numerous other major publications. About the AuthorScott McKain is the Co-founder and Principal of The Value Added Institute
His latest book, Collapse of Distinction, was named one of the “Ten Best Business Books” of the year by the Miami Herald, Sacramento Bee, and numerous other major publications. Scott McKain is the Co-founder and Principal of The Value Added Institute. He has appeared on FOX News Network as an Analyst and Commentator.